Ignition

<p><strong>Ignition</strong> is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America using rock stars to register voters helping a national chain save its reputation after a gaffe goes viral or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson Moseley identifies the principles that guide communication strategies toward their goals. </p><p>In extensive interviews with a wide variety of experts including authors fighter pilots business leaders politicians and astrophysicists Moseley tests these principles teases out new provocative ideas and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects offers an illuminating perspective on the evolution of human discourse and shares important insights on interpersonal relations <b>Ignition</b> is also a good fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir. </p>