IIMA: Business And Intellectual Propert

Name: IIMA: Business And Intellectual Propert
Price: 274 INR
Availability: InStock
Author: "AGARWAL, ANURAG K."
ISBN: 9788184001402

AGARWAL, ANURAG K.

English

Piracy-free

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

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Author

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive agile and vigilant than ever before. Drawing on contemporary business affairs and strategies it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents copyrights and trademarks) used by s