Imagine Reading This Book

You just asked yourself: hmm, should i read the description for this book? and...here you are...reading the description. so, how did you make this decision? how do you make any decision? this book reveals the answer: mental pictures. before you make a decision, you imagine the outcome. if this image feels vivid and pleasant, then you proceed with it. using this knowledge, you can influence decisions by tweaking those mental pictures. imagine reading this book exposes a fascinating quirk of the human mind, while offering practical (and unusual) techniques to influence any decision in life and business. nick kolenda is a writer in psychology. he studies human behavior, transforming academic research into a captivating style that is concise and humorous. his books include methods of persuasion, the tangled mind, and imagine reading this book.