iMARKET Handbook

<p>Social media marketing is by far the most cost-effective targeting campaign available but only when authors follow some simple guidelines.</p><p>Not all platforms are a good fit for every author/business which is why consumer research is so important. Once you have chosen the best <span style=color: rgba(0 0 0 1)>platforms</span> the next option is learning how to optimize your metadata and create quality posts to build organic followers.</p><p>Sales can also be improved by using specific keywords or updating book categories. So if you are stuck on how to <span style=color: rgba(0 0 0 1)>set up or optimize</span> online profiles to maximize sales <span style=color: rgba(0 0 0 1)>start</span> reading.</p>