Immersion: The Science of the Extraordinary and the Source of Happiness

No one raves about boring movies bland customer service experiences or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.Experience designers marketers entertainment producers and retailers have long sought to fill this craving. Now theres a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers prospects employees audiences and learners. You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.