Immersion

<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>No one raves about boring movies bland customer service experiences or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Experience designers marketers entertainment producers and retailers have long sought to fill this craving. Now there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. </span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)><span></span>Creating the extraordinary used to be extraordinarily hard. </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Immersion </em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Dr. Paul J. Zak</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers prospects employees audiences and learners. </span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>You can guess if your experience will be extraordinary-or you can apply the insights from </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Immersion</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> to ensure it is.</span></p>