Impact

<p>Embark on a transformative journey into the world of user research with <i>Impact </i>by Nikki Anderson. In the realm of product creation understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization ensuring that decisions are rooted in empathy understanding and a deep connection with your audience.</p><p>Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent passionate and skillful teams. Nikki Anderson drawing from her wealth of experience provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it’s a thought partner offering a step-by-step approach to navigate the complexities of establishing a research practice making it accessible even for those new to the field.</p>