Impact of Jojoba Cultivation through ���AJORP���- A Process Evaluation

JOJOBA (Simmondsia chinensis) pronounced as Ho-ho-ba which is a scraggy looking desert bush belonging to the family simmondaceae. It is also recognized as “Desert Gold”. It has been introduced in India in recent past. Jojoba is native to the triangle of sonoran desert of Mexico California and Arizona. Jojoba plant is an evergreen long-living bush with a life span upto 200 yrs. It is a slow growing shrub which attains a height of 3-5 metres. Jojoba is a dioecious plant. Jojoba oil and its derivatives have diversified uses such as in cosmetics pharmaceuticals lubricants food medicines electrical insulators foam control agents plasticizers fire retardants and transformer oil etc.