In Depth Analysis of Sustainable Practices In Indian Fashion Industry

The difficulty lies in developing sustainable lives based on wise consumer choices and behavioural shifts. All stakeholders including industry governments and civil society must help consumers. Businesses believe that in order to define sustainable products and lifestyles and to develop practical solutions there needs to be more communication between businesses as well as with stakeholders (such as customers retailers marketers policy-makers and NGOs). Leading companies are able to mainstream sustainable consumption and stakeholders are happy to collaborate with enterprises going forward.