In Pursuit of Elegance

This is a fresh compulsively enjoyable narrative of the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture.In this thought-provoking exploration Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power and pinpoints the four key elements that characterize it: seduction subtraction symmetry and sustainability.In a story-driven narrative that sheds light on the need for elegance in design engineering physics art urban planning sports and work May offers a surprising array of stories that illustrate why what''s not there often matters more than what is.