In Search of an Ideal MSME : A Holistic Management Approach

<p>The Book provides deep insight into a variety of issues and challenges for entrepreneurs to manage and grow their businesses well. Rooted in India which has more than 50 million MSMEs the book provides a global perspective.  With 200 million plus MSMEs in the world the healthier the MSMEs the happier would be the Globe. Rich experience of the authors in academics and entrepreneurship the book enlightens the readers with the best of both world. The book will also help would-be students desirous of becoming entrepreneurs and creating employment.</p>