Indian Business @75: Research on Trends and Prospects

The management profession is changing at a fast pace. Technology has enabled today’s managers to reach out to customers through various channels – both organized and unorganized. Social media and other virtual platforms are being used intensively to understand customers and explore new horizons. Information and data have enabled growth for both new and established companies. Technology has democratised innovation branding and distribution channels. On the flip side focus on growth has led businesses to excessively utilise resources. Climate change is becoming a serious issue in today’s world. Companies are now adopting green practices in all areas of business practice from product development manufacturing fuel use to financial reporting. The Covid-19 pandemic has altered business practices in many ways. Businesses are still on the path of recovery from the two years of devastating impact. This has also led to the emergence of different business models and new entrepreneurs. At the end of the day business is all about people community and society. It is important to understand whether Indian businesses have enabled the economy and people to benefit from business growth. This book includes research papers on different operational areas of management including finance economy marketing entrepreneurship innovation corporate governance and Corporate Social Responsibility. The central theme of these research papers is Indian business.