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About The Book
Description
Author
The Indian economy is at a crossroad. The 75-year journey has created the economic infrastructure for a take-off to a new trajectory. Indian businesses are going global and Indian consumers are getting exposed to global products. Revolutionary changes in technological cultural political and social behaviour of Indians have made companies rethink the ways of conducting business and managing organizations. Businesses are transforming digitally and in the way they conduct day-to-day functions. Information has become the new capital leading to the emergence of new organizations institutions and business practices. At the same time new business avenues and players have together brought to the fore concerns about equity human development and regulatory challenges. Issues in sustainability ethical business practices and social responsibility go hand in hand with profit maximization motives of businesses. The book comprises articles on the evolution of Indian business houses and its effect on society and humanity. The role of business in poverty reduction and other social responsibility energy transition rural development is discussed. It also describes the dynamic financial sector and some sunrise business areas like sports and film-making.