Indian Companies doing International Business ( case studies)

This book could be an eye opener for Indian scholars who are interested in international business and exploring the journey of successful Indian origin enterprises which are bringing charismatic effects in international market and giving tough competition to many foreign origin business hub. Till date the international business concept is hypothesized as the foreign MNCS operating in India but that is not the exact truth. Much before this phase Indian businesses cross the threshold into international business and set their foot in the world market. This book is trying to showcase those success stories to the potential readers. This book is unique in demonstrating popular Indian cases in global context.