Indian Movie Entrepreneurship

<p>One of the world’s most prolific creative industries the Indian movie industry</p><p>has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship</p><p>addresses this omission.</p><p>For many readers it might come as a surprise that the Indian movie industry is</p><p>not just Bollywood and that it has several regional clusters which are just as vibrant</p><p>with a significant output. The authors begin by outlining the contours of Indian</p><p>cinema and the different regional language hubs that form part of the larger picture.</p><p>The reader is then offered a glimpse into the actual process of making a film</p><p>from day zero to release day. The key players in the Indian movie ecosystem are</p><p>analysed with the central role of the producer highlighted. Concluding with a look</p><p>into the future of the entrepreneurial process in the Indian movie industry the</p><p>authors illuminate the shifting parameters of distribution and exhibition.</p><p>Appealing to those interested in understanding the entrepreneurial journey of</p><p>the Indian movie industry the book provides a sneak peek into the business</p><p>landscape of India more broadly.</p>