English
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Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.
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Details
ISBN 13
9786205275221
Publication Date
-24-11-2022
Pages
-52
Weight
-85 grams
Dimensions
-150x220x3.27 mm
