Since the Independence Indian organizations have evolved to adopt and implement management practices at par of global standards. Today when we look up on various organizations found a dynamic presence in industrially advanced countries competing with the best-in-class organizations globally. Further it is being witnessed that Indian companies pays much to sustain their competitive advantage and gain a stronger foothold in the international business scenario. To comprehend with the same tune intact it is imperative for students (specially the budding managers and technocrats) to understand the fundamentals of management clearly and imbibe the essence of Indian business practices to tune of conformity. In this regard they need a textbook that help them to achieve their goal.
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