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About The Book
Description
Author
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Piracy-free
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Details
ISBN 13
9788125913719
Publication Date
-01-01-2003
Pages
-304
Weight
-357 grams
Dimensions
-158.75x241.3x12.33 mm
