Industrial Marketing Management


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Piracy-free
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Assured Quality
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Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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About The Book

Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
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