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About The Book
Description
Author(s)
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products mainly modern approaches from marketing organization theory and institutional economic theory. He combines micro and macro approaches which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Piracy-free
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Details
ISBN 13
9781138972667
Publication Date
-02-08-2017
Pages
-248
Weight
-341 grams
Dimensions
-152x229x13.34 mm
