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About The Book
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Widely recommended Text BookforMBA :Semester-IV According to the latest syllabus of Savitribai Phule Pune University.This book is written in simple and lucid English so that the contents are easy to understand.It focuses on clarity of the fundamental concepts and explains them according to the need of students.Each chapter contains well designed exercises which help students recapitulate all that has been covered in the chapters.The explanation of each topic is supported by figures graphics charts and tables. Each topic and subtopic is further illustrated with examples.