Industry and Firm Studies

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo. <p>I. Industry Studies 1. Airline Service: The Evolution of Competition Since Deregulation 2. Banking: An Industry in Transition 3. Brewing: Games Firms Play 4. Cigarettes: Old Firms Facing New Challenges 5. Distilled Spirits: Spirited Competition or Regulated Monopoly? 6. Health Insurance: Designing Products to Reduce Costs 7. Motion Pictures: Competition, Distribution, and Efficiencies 8. Soft Drinks: The Carbonated Soft Drink Industry in the United States <b>II. Firm Studies </b>10. General Motors: Lost Dominance 11. Microsoft: Who Is Microsoft Today? 12. Schlitz: Why the Schlitz Hit the Fan 13. TiVo: Product Versus Incumbent Advantage</p>