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About The Book
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller with over 5 million copies sold—now revised adding: new research new insights new examples and online applications.In the new edition of this highly acclaimed bestseller Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethica
This book has completely changed the way I think about communication and persuasion. Cialdini’s six principles of influence like reciprocity, commitment, social proof, authority, liking, and scarcity are not just theories, but practical actions you c...
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Nidhi Thoppil
September 5, 2024
Cialdini breaks down the science of persuasion in such a clear and compelling way. Whether you're in marketing, sales, or just curious about how people make decisions, this book is essential. I've already started applying some of these insights in my...
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Chandana Naresh
August 26, 2024
The book explains why people make purchasing decisions and how you can ethically use psychological principles to guide their choices. I’ve already started implementing some of these tactics in my work, and the results have been noticeable.
Highly re...
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Bijesh Balan
August 26, 2024
Inspiring tbut I think the book could have been a bit more concise. Still, it's definitely worth reading if you're interested in understanding how people are influenced in everyday situations.
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Mahesh Shinde
September 14, 2024
This book has completely changed the way I think about communication and persuasion. Cialdini’s six ...
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Nidhi Thoppil
September 5, 2024
Cialdini breaks down the science of persuasion in such a clear and compelling way. Whether you're in...
Helpful
Report
Chandana Naresh
August 26, 2024
The book explains why people make purchasing decisions and how you can ethically use psychological p...
Helpful
Report
Bijesh Balan
August 26, 2024
Inspiring tbut I think the book could have been a bit more concise. Still, it's definitely worth re...