INFLUENCE OF SOCIAL MEDIA ON DRESS PATTERNS OF UNDERGRADUATE STUDENTS

This study Impact of Social Media on Dress Patterns of Undergraduate Students: A Study of Benue State University Makurdi explores how social media influences the dress patterns of students at Benue State University. Using the Uses and Gratification Theory the research reveals that despite an established university policy promoting morality and decency in dress students are heavily influenced by Western dress trends seen on social media particularly on platforms like Facebook and WhatsApp. The study found that while students often browse trending fashion and educational content they are more frequently exposed to fashion and entertainment. The book recommends expanding social networking sites to enhance academic activities and organizing workshops to guide students in using social media positively for educational purposes rather than merely following fashion trends.