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English
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About The Book
Description
Author(s)
<p>This book discusses and debates the complexities of influencer marketing casting a critical and interdisciplinary lens on its practices consumption and far-reaching societal impact. </p> <p>The chapters in this book were originally published as a special issue of <i>Journal of Marketing Management. </i></p>
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Details
ISBN 13
9781032907185
Publication Date
-16-12-2024
Pages
-268
Weight
-560 grams
Dimensions
-174x246x15.77 mm
