Influencers and Revolutionaries

<p><b>SHORTLISTED: </b><i>Business Book Awards 2021 - Change & Sustainability</i><br><b><br>The environmental crisis disruptive technologies unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. <i>Influencers & Revolutionaries</i> describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes workplaces and cities of tomorrow.</b> <p/>People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical flexible sustainable collaborative and radical business strategies are required. <p/><b><i>Influencers & Revolutionaries</i></b> charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries <b>Sean Pillot de Chenecey</b> highlights the transformation of product service and strategic development as we move to a circular and more ethical economy. Featuring a new innovation manifesto this book is a guidebook covering important topics including: <p/>- Trend research forecasting and scenario planning<br>- Classic innovation theory vs current leading-edge thinking<br>- New consumption patterns and fragmented niches of growth<br>- Dynamic cross-category innovation from legacy brands and start-ups<br>- Challenging convention via catalytic leadership and next-generation practises<br>- How agile organizations leverage cultural and social trends to anticipate change<br>- Utilizing business innovation to tackle social cultural and environmental problems <p/>Strategists marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.</p>