English
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About The Book
Description
Author(s)
<p>This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes forms and effects. The work offers a new approach to the role of advertising in the digital world especially its forms and impact strategies.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780367680824
Publication Date
-31-05-2023
Pages
-230
Weight
-333 grams
Dimensions
-156x234x12.42 mm
