Infotainment as a Media Strategy

This work reveals that entertainment elements combined with journalistic content positively attract the reader''s attention facilitating the understanding of the text in a pleasurable way. In order to streamline the qualitative value in journalistic publications it is noted that currently periodicals use infotainment strategies in order to provide clarity and fun to the reader in addition to giving the population the opportunity to actively participate in the construction of the news. We will evaluate a specific object: the character Zé Lador found in the pages of the Rio de Janeiro newspaper Extra in order to show the effectiveness of infotainment strategies combined with interactivity between reader newspaper and news.