Inhabit Brand

<p><strong style=color: rgba(0 0 0 1)>Brand strategy is stuck - trapped in outdated models and marketing silos. <em>Inhabit Brand</em> gets it moving again.</strong></p><p></p><p><span style=color: rgba(0 0 0 1)>For decades brand strategy has failed to evolve. Current approaches like purpose and positioning weren't built for today's complexity. The result: brands left strategically adrift lacking both meaning and function while organizations struggle to adapt grow and stay relevant in a fast-changing world. According to Interbrand companies have lost trillions in brand value opportunity since 2000.</span></p><p></p><p><em style=color: rgba(0 0 0 1)>Inhabit Brand: Enabling Brands for What's Next</em><span style=color: rgba(0 0 0 1)> introduces a new way forward. Rooted in systems thinking futures and business design it reframes brand as something to be inhabited across an organization - not just expressed in marketing.</span></p><p></p><p><span style=color: rgba(0 0 0 1)>At its centre is a new strategic imperative: </span><strong style=color: rgba(0 0 0 1)>enabling possibility</strong><span style=color: rgba(0 0 0 1)>. With practical frameworks and examples the book shows how brand can operate at the core of business strategy and become a true operating system for growth and change. It features four modes of enablement the Brand Operating Idea (BOI) and systems principles.</span></p><p></p><p><span style=color: rgba(0 0 0 1)>Readers will learn how to:</span></p><ul><li><span style=color: rgba(0 0 0 1)>Build brand strategy that is coherent and adaptive</span></li><li><span style=color: rgba(0 0 0 1)>Use brand as an operating system for innovation and transformation</span></li><li><span style=color: rgba(0 0 0 1)>Enable alignment across people and operations</span></li><li><span style=color: rgba(0 0 0 1)>Design better systems with four modes of enablement</span></li><li><span style=color: rgba(0 0 0 1)>Lean into complexity for greater capacity and generative brand value</span></li><li><span style=color: rgba(0 0 0 1)>Make brand's value more tangible and measurable</span></li></ul><p></p><p><span style=color: rgba(0 0 0 1)>A guide for strategists leaders and brand-builders who know brand strategy should be doing more - and are ready to enable what comes next.</span></p>