In business the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively any business - big or small - risks dying. Here Jack Collis an authority on creative marketing recognized motivational speaker and best-selling author outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager Jack uses anecdotes and examples to illustrate new ways to approach business and to succeed at it.
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