Innovating Organization and Management

The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage and financial success that have not been given the attention they deserve. Firstly that organizational design and management processes may be strategic resources in their own right. Secondly that organizational design and management processes can be deployed to create new strategic resources. Thirdly that managers have begun to think of organizational design and management processes in a proactive way rather than seeing them more passively as necessary facilitators of success. Fourthly that this new way of looking at organization and management requires a search for new ways of structuring organizational design and managerial processes. These points are driven home through case studies of the Danish firms LEGO Group Vestas Wind Systems Coloplast Chr. Hansen IC Companys and NKT Flexibles.