INNOVATION and CUSTOMER VALUE PERCEPTION

Nowadays comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However nowadays customers have become smarter with the development of digital technology. Therefore for a long time large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.