Innovation and Transformation of New Retail/新零售的创新与变革

Establish a new retail business model build a multi-channel operation system and connect the online and offline omnichannel retail systems.建立新零售商业模式，构建多途径运营体系以及打通线上线下的全途径零售体系。This book starts from the perspective of new technologies new models and new strategies focusing on how enterprises should adapt to this new retail era through the implementation of new technologies new models and new strategies. The book is divided into 4 parts and 9 chapters starting with user interpretation in the new retail form. It elaborates in detail on the application of virtual reality technology big data technology and cloud technology in the new retail form. In the section on how to set sail in enterprise new retail it breaks down and discusses the business strategies of enterprises in the new retail mode from the aspects of business model operation system retail system etc. which has practical guiding significance for readers.本书从新技术、新模式、新策略的角度出发，以企业应当如何通过新技术、新模式与新策略实施转变以适应这个新零售时代为内容主体。全书共分为4个部分、9个章节，以新零售形态下的用户解读为开篇，详细论述了虚拟现实技术、大数据技术以及云技术在新零售形态下的应用，在企业新零售靠什么起航的部分，从商业模式、运营体系、零售体系等方面为读者拆解论述了新零售模式下企业的经营方略，具有现实的指导意义。