Innovation Feast

<p>Is your business starved of successful new product innovation?</p><p>If your new products are regularly failing in market you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf resulting in hungry businesses with no clue about what will drive their long-term growth.</p><p>Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. </p><p>Packed full of practical hands-on innovation tools and exercises you'll learn how to:</p><ul> <li>Uncover fresh consumer insights to inspire new product ideas.</li> <li>Identify untapped opportunities where your competitors won't go.</li> <li>Create a three-year pipeline of winning product ideas to fuel business growth.</li> <li>Manage your innovation plans to prioritise resources and maximise in-market success.</li></ul><p>Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?</p><p>If your business is starved of successful new product innovation this how-to book is a must-read to create food and beverages that people really want.</p>