INNOVATION IN THE BUSINESS HARNESSING SUSTAINABILITY (Vol I)

Sustainability is the key driver of business innovation. The termsustainability is simply defined as the ability to sustain or thecapacity to endure.Today sustainability is the future of everysociety; for today’s industries and businesses it is also aboutcommercial success. Sustainability means not only eco-efficiency but also eco-effectivenessi.e. go green because every business andcommunity depends upon healthy and productive ecosystems. This book helps Academicians PractitionersResearchers Research scholars Business people Policymakers Leaders Entrepreneurs Investors Consultants Managers andProfessionals from Public & Private Sectors; such as EnergyTourism Agriculture and Services industry people as wellpeople those who involve in CSR Activities to understand themost recent innovations and technologies implementation inthe business for retaining employee and customer forsustainable growth to overcome practical challengesencountered and the solutions adopted for BusinessSustainability.