Innovation Management
English


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About The Book

The subject of innovation management is often treated as a series of separate specialisms rather than an integrated task. The main aim of this book however is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management managing technology and knowledge and
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Details

ISBN 13
:
9788131728031
Publication Date
:
19-04-2024
Pages
:
609
Weight
:
807 grams
Dimensions
:
184x241.3x24.13 mm