Innovation Management A Business Development Approach

Business and Innovation is essential for business survival in highly competitive markets where it is increasingly difficult to differentiate products and services. Innovation is important for the following reasons:• It allows businesses to expand their customer base by refreshing the market with new and improved products.• It is a key component of competitive advantage and helps companies stay ahead of competitors before rivals’ innovations take market share.The Book Highlights on various aspects of Innovation Management to Business Process and will help in creating awareness among business organizations to go for Innovations in Business Functions and make the business firm profitable.