Innovations and Institutions

<p>Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.</p><p>This book takes the meeting point of two seemingly incongruous schools of theoretical thought to enlighten the debate surrounding product innovation. In doing so it:</p><ul> <li>illustrates how institutional forces come to shape the interest priorities and behaviour of organizational members in the development and implementation process of incremental product innovation</li> <li>investigates the failed innovative attempts of established organizations</li> <li>demonstrates the importance of organizational and intra-organizational forces for innovative success. </li> </ul><p>The insight it offers into the organization of product innovation processes in the financial services sector and the guidelines it sets up for their improvement makes <em>Innovation and Institutions</em> essential reading for those working in or studying the banking finance and insurance sector who have an interest in innovation studies.</p>