Innovations in Digital Branding and Content Marketing

In today''s technology-driven economy organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today''s consumers are spending an increased amount of time on digital platforms maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification typography and consumer-generated media this book is ideally designed for advertisers marketers brand managers PR professionals content specialists researchers practitioners executives students and academicians seeking current research on advanced strategies and developments in digital marketing.