Innovative Strategy Making in Higher Education (PB)

The purpose of this book is to offer higher education leaders scholars consultantsand observers a full range of strategy tools that can be applied to the higher educationindustry. This is accomplished by a) introducing new concepts and tools togive a comprehensive view of strategy making in higher education beyond strategicplanning b) demonstrating the value of the concepts and tools through descriptionand application for different types of institutions (universities communitycolleges for-profit colleges etc.) and at different levels within institutions (institutionalcollege department etc.) and c) providing guidance on the appropriateuses of the various tools. The last point is especially important as applying business-like principles to higher education often receives heavy criticism. The bookhelps readers decipher the appropriate uses of different strategy tools to the higher education industry but thebook also points out dangers and weaknesses. All of this is done within today's context of political economicdemographic and global realities.