Inside the Nudge Unit

<p><b>With a foreword by Richard Thaler winner of the Nobel Prize in Economics!</b><br><br>New Updated Edition 2019.<br><br>Dr David Halpern behavioural scientist and head of the government's Behavioural Insights Team or <i>Nudge Unit</i> invites you inside the unconventional multi-million pound saving initiative that makes a big difference through influencing small simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today the Nudge Unit is pushing us in the right direction. This is their story.</p>