Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products Services and Solutions (16pt Large Print Edition)

Chip Bells unique perspective lively illustrations and practical advice result in one terrific resource for anyone eager to tap a customers ingenuity for creating breakthrough results.--Jeanne Bliss founder and CEO CustomerBliss; and cofounder Customer Experience Professionals Association (CXPA)Organizations need to offer customers breakthrough products services and solutions to effectively compete in todays innovation-hungry economy. The challenge is customers often dont know precisely what they want. As Henry Ford is reputed to have said If I had asked people what they wanted they would have said faster horses.To surprise and awe your customers Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers hopes and aspirations not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight (2) grounding that promotes clear focus (3) discovery that fosters risk-taking (4) trust that safeguards partnership purity and (5) passion that inspires energized generosity.Using examples from organizations like McDonalds DHL Marriott Lockheed Martin Discover Financial Ultimate Software and many more Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas ingenuity and genius-in-the-raw within every customer.