Insight-Led Selling: Adopt an Executive Mindset Build Credibility Communicate with Impact

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in todays selling landscape buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.In Insight-Led Selling Stephen Timme and Melody Astley introduce you to a sales method that stands the test of time. Insight-Led Selling is an approach that provides practical ways to: - Adopt an executive mindset by learning how your buyers think.- Build credibility by developing financially driven points of view.- Communicate with impact by speaking your buyers language.Youll hear from top executives from companies like AT&T Coca-Cola and Georgia Pacific as they share their expectations of the sales professionals vying for their business. Whether youre new on the job or a seasoned seller this book is your first step toward sustainable success.