Insurgence

<p><em>Insurgence</em> is designed to help business leaders apply new methods to the most important <br>business problem they face in the world today: namely how to overcome their incumbent mentality to <br>maintain relevance and discover new sources of growth. At the convergence of lean business <br> model innovation agile and design thinking insurgence is a methodology and <br>business philosophy that will help leaders in incumbent businesses rediscover how to operate like <br>small and nimble insurgents whilst maintaining many of their incumbent advantages.<br>Incumbent businesses often having enjoyed a long period of relative historical market stability are <br>increasingly unprepared for nimble insurgents coming on to the field of play and applying different <br>assumptions and business models at speed and scale. These incumbent businesses find that the <br>business models that fuelled their success are no longer robust to the change <br>surrounding their business and they are becoming increasingly obsolete weighed <br>down by a high degree of internal focus inflexible internal controls and an inability to <br>innovate. Meanwhile nimble insurgents strike at the heart of these weaknesses by formulating <br>alternative core assumptions building adaptive business models and innovating in close <br>proximity to customers and market needs.<br>This book enables business leaders to characterise the difference between incumbents and <br>insurgents develop new ways of thinking about how to compete in this age of <br>accelerating change and provide a new framework for strategy and innovation that helps <br>leaders to discover the essence of insurgence for their businesses. It uses rich case <br>studies that illustrate both successful and unsuccessful efforts to help leaders move <br>from theory to action at speed and at scale.</p>