Intangibles

<DIV><P>This book is the first comprehensive scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory Baruch Lev - establishes an economic framework to analyze managerial and investment issues concerning intangibles; - surveys the impact of intangibles on corporate performance and market values including management difficulties risk questions of property rights marketability and cost structure; - analyzes information deficiencies associated with intangibles including the major economic principles governing intangible investments limits of management information systems and recommendations for improved accounting disclosure; - sets forth a comprehensive information system—aimed at satisfying the needs of both internal and external decision makers—to reflect the impact and value of intangibles within the context of enterprise performance.</P></DIV>