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About The Book
Description
Author(s)
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising public relations branding promotions event and experiential marketing and related fields of strategic communication. This book explores how IMC as grounded in the communication discipline creates spaces for community engagement and collaboration.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹11965
₹15691
23% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781498540025
Publication Date
-22-09-2016
Pages
-198
Weight
-364 grams
Dimensions
-152x229x15.88 mm
