Integrated Marketing Communication

ABOUT THE BOOK The book Integrated Marketing Communication has been written as a textbook to cater to the needs of the students preparing for MBA course of various Indian universities including Anna University Chennai. The book consists of five units well arranged in a successive manner of ten chapters. Salient Features: --It has been specifically designed as per the revised syllabus of Anna University. --Language of the text is lucid and easy-to-understand. --Each unit of the book has been divided into a number of convenient and self-contained chapters. --Review Questions have been given at the end of each chapter for self-evaluation.