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About The Book
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Author(s)
<P><I>Integrated Marketing Communications in Risk and Crisis Contexts</I> introduces risk and crisis within the context of IMC the culture centered approach to communicating with multiple publics and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches along with an ethical framework for communication.</P>
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹4395
₹5747
23% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781793618795
Publication Date
-24-08-2022
Pages
-212
Weight
-294 grams
Dimensions
-152x229x11.38 mm
