Intellectual Assets for Engineers and Scientists

<p>Engineers and scientists engaged in creative works inventions and innovations – as part of the free-enterprise free-market system – must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage wealth and value. An acknowledged major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable business-relevant and comprehensive books on the subject that scientists and engineers can access. This book will provide comprehensive easy-to-understand innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.</p><p>Key Features:</p><p>• One-stop shop for valuable information on all forms of IPRs for technical audience</p><p>• Strong innovation management component along the lines of technology for business and innovations for customers and IP laws for protecting and unlocking the value of creative works inventions and innovations</p><p>• Gives easy-to-read easy-to-follow innovation management perspectives</p><p>• Emphasizes IPR-related topics of practical relevance</p><p>• Compares the IP Systems of United States and others (EU China & India)</p>