English
Hardback
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About The Book
Description
Author
<p>This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising public relations and 'guerrilla marketing.' In doing so he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic endless negotiation between distinction-making systems. </p>
Piracy-free
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Details
ISBN 13
9780415801713
Publication Date
-01-04-2010
Pages
-244
Weight
-476 grams
Dimensions
-152x229x15.15 mm
Imprint
-Taylor & Francis
