Intercultural Communication

American TV series were first introduced into China in the 1980s and?their popularity was growing in recent years. Different from South Korean TV?series in previous years the popularity of American TV series does not rely on?television but via Internet. As an art of sound and image American TV series do?not only bring Chinese audiences fresh audio-visual experience but also?intercultural experiences of American culture and values. This exploratory?study uses questionnaire survey and focus group to investigate Chinese?audiences’ attitudes towards American TV series to analyze the influences that?the American TV series may have on contemporary Chinese audiences and to?be helpful to other foreign dramas that came or will come into Chinese TV?series market as well.