Internal Communications in Canada

<p>Today's turbulent ever-changing world has made the practice of internal communications more important than ever as both private and public sector organizations deal with such challenges as global pandemics remote and hybrid work arrangements and innovative technologies-including the nascent metaverse. The result is a new and growing opportunity for public relations practitioners as the field of internal communications diverges from traditional human resources roles and functionalities.</p><p><br></p><p><em>Internal Communications in Canada </em>provides a concise cutting-edge introduction to the field. Intended for students and junior practitioners this exciting resource-created by Canadian practitioners for Canadian practitioners-covers a variety of key topics including:</p><p><br></p><ul><li>The basics of organizational theory</li><li>Publics cultures and climates within organizations</li><li>Best practices for working in groups</li><li>Employee engagement</li><li>Communications models and theories</li><li>Internal communications research</li><li>The importance of privacy considerations in internal communications</li><li>Multigenerational communications</li><li>Crisis communications</li><li>Diversity equity and inclusion in internal communications</li><li>Communications and change management</li><li>Communications within a collective-agreement environment</li><li>New social-media approaches to internal communications</li></ul><p><br></p><p>Chapters contributed by PR practitioners David Scholz Sarah K. Jones Colleen Killingsworth William Wray Carney and Danielle Kelly provide additional layers of insight and analysis. The result is-as Daniel Granger points out in his Foreword-an important addition to the study of public relations in Canada.</p><p><br></p>